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    "I finally stopped reaching for foundation. The way it turns into my exact shade as I blend felt like it was made for me specifically."

    Chloe D. , USA ⭐⭐⭐⭐⭐

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    CC color-correcting tinted serum

    CC color-correcting tinted serum

     (5000+ Reviews)
    $39.99
    $39.99 $79.98
    SAVE 50% Sold out

    The serum that becomes your shade. One drop, and it adapts to your exact skin tone

    check_circle Color-adapting smart pigments

    check_circle Up to 16-hour wear

    check_circle Skincare meets coverage

    check_circle Lightweight, never cakey

    Light
    Light
    Medium
    Medium
    Tan
    Tan
    Deep
    Deep
    Rich
    Rich
    Espresso
    Espresso

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    CC color-correcting tinted serum

    CC color-correcting tinted serum

    $39.99
    $39.99 $79.98
    SAVE 50% Sold out

    "CC" means color-correcting. This is a featherlight complexion product that helps balance out uneven tone while delivering sheer, buildable coverage and real skincare benefits. Tiny encapsulated pigments activate as you blend, letting a single shade adjust to suit a wide range of skin tones.

    Think of it as its own thing rather than a foundation, BB cream, or tinted moisturizer. Foundations usually need exact shade-matching and sit heavier on the skin, while BB creams lean toward hydration. This serum goes on as a neutral base and shifts to match you as you work it in, feeling more like a skincare step than a makeup one.

    Give it a good shake, then place a small dot on each cheek over clean skin. Massage it in with your fingertips to wake up the pigments, and give it a minute or two to settle into its true shade. One dot is usually plenty - add another layer if you want a bit more coverage once it's set.

    It softens, evens, and blurs the look of your complexion for a fresh, skin-like finish - and it's packed with active ingredients along the way: niacinamide to brighten and refine the look of pores, caffeine to revive tired, puffy-looking skin, hyaluronic acid to hydrate and plump, and a plumping peptide to ease the appearance of fine lines.

    Yes, absolutely. Your purchase is backed by a 30-day money-back guarantee. If the serum isn't the right fit for any reason, just reach out within 90 days and we'll refund you, no hassle, no awkward questions. We want you to feel completely safe giving it a try.

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      Makeup wishes it did this.

      This isn't a foundation, a BB cream, or a tinted moisturizer. It's a color-correcting tinted serum that lives in its own category.
      It goes on as a neutral base and transforms to match your skin as you blend, powered by smart pigments that adapt to your exact tone.

      It feels like a serum, not a layer of makeup, but it does everything makeup promises and rarely delivers: it evens your tone, blurs and smooths your skin, and gives a natural, skin-like finish that never looks cakey.

      And because it's packed with skincare like niacinamide, caffeine, and hyaluronic acid, your skin actually looks better the longer you wear it.

      How color-correcting actually works

      Most complexion products just cover what's there.

      This one corrects it. Color-correcting means neutralizing the things that throw your skin off balance: redness, dullness, dark spots, uneven patches.

      As you blend, encapsulated smart pigments burst and adapt, reading your skin and adjusting to complement your exact tone rather than masking it.

      The result isn't a layer of color sitting on top of your ace, it's your own skin looking more even, balanced, and clear, like the best version of what's already there.

      How to use it

      It takes about twenty seconds and almost no effort. Start with clean skin, shake the bottle well, and place one small dot onto each cheek. Blend it in with your fingertips, and you'll feel it sink in like a serum rather than sit on top like makeup. As you blend, the smart pigments activate and adapt to your exact tone, so give it a minute or two to settle into its true shade. One dot is usually all you need, but you can build an extra layer for more coverage once the shade has set. A little goes a long way.

      Testimonials

      • "It matches me, not the other way around."

        I'd spent so long shopping for the closest shade and settling for almost-right that I forgot makeup was supposed to fit me. The first time I watched a neutral dot turn into my exact tone as I blended, something clicked. I wasn't bending to the product anymore, it was adapting to me. It sounds small, but after years of wrong undertones and oxidizing into orange by noon, being met exactly where I am feels like a relief.

        Veronica T., Chicago, Verified Buyer

      • "I stopped hiding my skin."

        For years I treated foundation like armor, a full face before I'd even take the trash out. The thing that changed wasn't confidence, it was finding something that let my actual skin show through instead of burying it. One dot, blended in, and I look like me on my best day. A few months in and I've realized I was never trying to cover my skin, I just wanted it to look healthy. Now it does, and I finally feel like I can be seen.

        - Kayla W., Boston, Verified Buyer

      • "It held up when I fell apart."

        I tested it on the hardest possible day, an outdoor wedding where I cried through the vows, sweated through the reception, and danced until midnight. I fully expected to find it halfway down my face in the photos. Instead my skin looked exactly the same at the end of the night as it did getting ready that morning. Something that stays with me through the messy, emotional, real moments earned my trust for good.

        - Abby R., Seattle, Verified Buyer

        FAQs

        Enter your questionWhat is a CC serum, and what does CC stand for? 

        CC stands for color-correcting. CC color-correcting tinted serum is a next generation complexion product that helps even the appearance of skin tone while providing lightweight buildable coverage with skincare benefits.CC color-correcting tinted serum is powered by encapsulated smart pigments that burst & adapt as you blend. Each shade flexes across a range of skin tones.

        What's the difference between a BB cream and a CC cream?

        BB creams typically focus on hydration and lightweight coverage, while CC creams are designed to help color-correct, brighten, and even the appearance of skin tone. CC tinted serum combines color-correcting benefits with skincare ingredients and color-adapting technology to create a personalized-looking shade match for a next gen color-correcting product.

        What's the difference between CC tinted serum and a tinted moisturizer?

        Tinted moisturizers primarily provide hydration with sheer to buildable coverage. CC color-correcting tinted serum delivers skincare benefits & lightweight coverage. Additionally, it provides 24-hr hydration, 16-hr wear & is waterproof. It is also powered by encapsulated smart pigments that burst & adapt as you blend. Each shade flexes across a range of skin tones. 

        How is CC tinted serum different from foundation?

        It is not a foundation or a skin tint. CC color-correcting tinted serum lives in its own category. Unlike traditional foundations that require precise shade matching & often provide fuller coverage, CC tinted serum starts as a neutral base & transforms to your perfect match. Powered by encapsulated pigments, the formula activates as you blend to create a seamless-looking match. The formula provides lightweight coverage with a natural, skin-like finish while feeling more like skincare than makeup.

        What does CC tinted serum do for your skin?

        Enter your answer here.

        How does color-changing makeup work?

        CC color-correcting tinted serum is powered by encapsulated pigments that burst & adapt as you blend. The smart pigments adjust to complement your unique skin tone for a seamless-looking finish. Each shade flexes across a range of skin tones.

        How do I apply CC tinted serum?

        Shake well before use. On clean skin, apply a small dot directly onto each cheek. Blend with fingers to activate the pigments & allow the formula to adapt to your skin tone. Allow the formula to sit for 1–2 minutes for the full shade reveal. For additional coverage, apply another layer once the shade has fully transformed.

        How much coverage does CC tinted serum provide?

        CC tinted serum provides lightweight coverage with a natural skin-like finish. It helps even skin tone while allowing your natural skin to show through. The result is a fresh, healthy-looking finish that won’t look cakey. The best part? A little goes a long way. You don’t need a lot, just 1 dot. 

        Can I build up CC tinted serum for more coverage?

        Yes. Once the shade has fully transformed & adapted to your skin tone, you can easily apply additional layers for more coverage. For extra coverage, pair it with CC undereye corrector or shape tape™ concealer for dark circle & spot concealing or wear under face tape™ foundation for a fuller-coverage look. 

        Will CC tinted serum look natural on my skin?

        Yes. CC color-correcting tinted serum was developed to create a natural, skin like finish.The smart pigments help create a seamless match while the lightweight, serum texture allows skin to look like skin, just smoother, brighter, & more balanced looking. 

        Is CC tinted serum skincare and makeup in one?

        Yes. CC color-correcting tinted serum combines coverage with skincare benefits. The formula delivers 24 hours of hydration while helping improve the appearance of skin concerns like dark circles, redness, blemishes, discoloration & dry skin,

        How long does CC tinted serum last?

        CC color-correcting tinted serum provides 24 hours of hydration, up to 16 hours of comfortable wear & features a waterproof formula designed to stay looking fresh throughout the day.